Press kit

Brand guidelines

Logo files, color roles, and usage rules for FlashFender marketing and partner materials.

Lockup previews

Dark glass (default)

Icon + CSS wordmark. No light plate behind the lockup on dark surfaces.

Light / OG

Full PNG lockup for light backgrounds, Open Graph, and print.

Bolt cyan (primary)

#00AEEF

--bolt — CTAs, links, aurora, data accents

Bolt deep

#0870B0

--bolt-deep — Shadows, depth, secondary bolt tones

FLASH red

#E11D2E

--flash-red — FLASH wordmark gradient start only

FLASH orange

#F97316

--flash-orange — FLASH wordmark gradient end only

Fender slate

#E8EEF7

--fender-slate — Headings, FENDER wordmark, body on ink

Canvas ink

#0B1220

--ff-ink — Page background

Light plate

#F8F8F8

--plate — OG / light lockup backgrounds only

Asset	Notes	File
Bolt glyph (PNG crop)	Wide crop for in-page bolt; pair with CSS wordmark on dark UI.	Download
Light lockup (PNG)	Full lockup on light plate — OG, press, light backgrounds.	Download
Master lockup (PNG)	Source lockup asset (light plate).	Download
Bolt (SVG master)	Vector bolt for large-format or motion graphics.	Download
Apple touch icon	180×180 square — bolt centered on ink canvas.	Download
OG share image	1200×628 social preview with ink aurora + light lockup.	Download
Favicon bundle	Multi-size ICO plus /brand/favicon-16x16.png and favicon-32x32.png.	Download

One lockup per surface — do not stack icon and full lockup together.
On dark UI, use icon + CSS wordmark; never float the light-plate PNG on ink.
Reserve FLASH gradient for the wordmark and signature moments — do not alias it to bolt cyan.
Bolt cyan #00AEEF is for system actions, links, and data accents.
Minimum icon height: 28px navigation, 40px+ hero. Clear space ≥ 0.25× icon height.
Do not add heavy blue glows, drop shadows, or outline effects to the lockup.

Maintainer reference: BRAND.md in the site repository root.