One source of truth · Flash AI at every desk
The AI-native DMS for Canadian used-car dealerships
Inventory, leads, deals, F&I and compliance in one place — with a desk copilot that turns slow follow-ups into same-day replies. Speed-to-lead, without the busywork.
- SOC 2-aligned controls
- Soft-lock, not cliff
- Ontario MVDA-ready
Built for the dealers the big DMSs ignore
The modules
Everything a desk needs, in one system
Six modules that share one stock record, one customer file and one compliance posture.
Flash AI — desk copilot
Drafts listings, follow-ups, quote narratives and MVDA disclosures. Every output is a draft you review before anything sends.
- Draft-first by design
- Never sends without your go
Inventory
Photos, costs, status and CARFAX attach. One stock record feeds every other module.
CRM & Leads
Unit-tied inquiries with CASL-aware email nurture. See the thread, not a spreadsheet.
Deals & F&I
Quotes, structure and Ontario Bill of Sale helpers with disclosure fields where they belong.
Compliance
MVDA BOS fields, known-damage notes, we-owe helpers and CASL consent tracking built into the flow — not bolted on.
- MVDA / OMVIC-aligned fields
- Consent + quiet hours tracked
Syndication
Kijiji listing pack, AutoTrader.ca feed and CSV export — push where you already sell, from one source of truth.
- Kijiji pack · AutoTrader feed
- Social drafts for your posts
Flash AI
Ask Flash AI anything about your dealership
Not a chat toy — a copilot that already knows your stock, your customers and your compliance posture.
Ask
Type it like you would say it: “Who should I call back first?” or “Draft a listing for the ’21 RAV4.”
Decide
Flash AI reads your desk — stock, customers, thread history, compliance fields — and proposes, never assumes.
Act
Approve a draft and it goes into your normal queue. Draft-first means nothing leaves without your review.
AI listings
A listing draft from the window sticker, in your voice.
Follow-up drafts
Personalized, CASL-aware, quiet-hours respected.
Quote coach
Structure a deal and find the gap before the customer does.
Price narrative
Explain the number to the buyer — with the reasoning.
Natural-language search
“Show trucks under $25K with towing” — instant.
MVDA disclosure
BOS fields pre-filled for your review, not auto-signed.
Desk brief
The three calls that should happen today, ranked.
Recall & damage notes
Known-damage and recall reminders on the deal.
Lead summaries
Why this lead is hot — visits, opens, intent signals.
How Flash AI stays honest
- Every AI output is a draft you review before it sends — Flash AI never auto-sends.
- Floors, costs and margin are never exposed to customers.
- If AI isn’t configured on your deployment, AI surfaces show an amber “Not configured” state — on purpose.
- AI claims are dealer claims: we keep a correction log and consent tracking in the AI governance console.
One source of truth
One stock record feeds every module
Your desk, finally on one page
The average Canadian dealership juggles five to fifteen disconnected tools. FlashFender replaces the spreadsheet hop with one system.No more six systems
Inventory, leads, deals and reports all read the same record. Update a price once.
Faster desk
Stop retyping the same VIN, customer and price across tabs. Copy once, sell everywhere.
Cleaner compliance
The fields regulators care about live in the deal flow — not in a binder nobody opens.
Close deals in minutes
From first touch to signed faster
Minutes, not afternoons
Every minute saved on follow-ups and paperwork is a minute spent on the lot.Speed-to-lead
Flash AI drafts the first reply while the lead is still warm. You review, you send.
Quotes that hold water
Price narrative, MVDA disclosure and known-damage notes where they belong.
No tab-juggling
The thread, the stock and the structure live in the same deal.
Onboarding
Go live in an afternoon, not a quarter
No migration consultants. No 90-day implementation. Import, activate, sell.
Step 1: Create your dealership
Sign up on the live app. Business name, address, dealer licence, HST if you print Bills of Sale.
Step 2: Import inventory
Bring your stock in by CARFAX, VIN lookup or OCR — photos, costs and status attached.
Step 3: Activate Flash AI
Turn on the desk copilot on your deployment. Draft-first by design, amber “Not configured” until then.
Ready! Go live
First follow-ups, first quotes, first listings — all from one source of truth.
Dealers
Trusted by Canadian dealers
We publish testimonials only from real, named dealers — never invented ones. The first ones are on the way.
“A real, named dealer quote will live here.”
“A real, named dealer quote will live here.”
“A real, named dealer quote will live here.”
Join the dealers already on the platform — 7 days free, data stays yours.
Pricing
Built for independents, not franchises
Every plan starts with a free 7-day trial on the live app. No card, no contract, no cliff.
New dealerships: $0 for 7 days, then $50/mo. Soft lock until paid billing ships in-app — no card charged today.
Starter
Single desk essentials
Then $50/mo — new dealership offer.
Same offer for Starter and Pro. Soft lock after trial until paid unlock ships in-app.
- Inventory with CARFAX attach
- CRM & unit-tied leads
- Deals, F&I & Ontario BOS helpers
- Compliance fields built in
- Reports & inventory embed
Pro
The desk + Flash AI
Then $50/mo — new dealership offer.
Same offer for Starter and Pro. Soft lock after trial until paid unlock ships in-app.
- Everything in Starter
- Flash AI — listings, follow-ups, quotes
- Price narratives & desk briefs
- Kijiji pack & AutoTrader.ca feed
- Priority support
Group
Multiple rooftops, one system
Multi-rooftop pricing — talk to us.
Not the $50 single-rooftop offer. Scoped to your group.
- Everything in Pro
- Multi-location on the roadmap
- Custom onboarding & data import
- Consolidated reporting
Migration fear
Import your stock and customers without ripping anything out. Soft-lock, not cliff — your data stays yours, exportable.
Seat limits
No per-seat games on Pro. Your whole desk uses the system on one transparent plan.
Integration fees
CARFAX, Kijiji and AutoTrader surfaces connect without the integration-tax legacy DMSs charge.
FAQs
Questions dealers actually ask
Straight answers, including the ones that scare people about switching.
What if I already run another DMS?
You import your stock and customers — no data hostage. And because FlashFender is soft-lock, not cliff, you can leave as easily as you came. Your data is always exportable.
Who owns my data?
You do. Your dealership’s data belongs to your dealership, and full export, webhooks and an open API shipped in Tier 1. No lock-in games.
How is my data protected?
AES-256 at rest, TLS 1.2+ in transit, per-dealership row-level access and a full audit trail. We describe our controls as “SOC 2-aligned” — the report lands when the certification work completes.
What happens when the 7-day trial ends?
A soft lock: you can still sign in and read your data, but writes pause. Nothing is deleted. New rooftops are on the $50/mo new-dealership offer (Starter/Pro); paid unlock ships in-app — no card charged today. Group pricing stays custom.
Is this for Canadian dealerships only?
FlashFender is built for Canadian independents first: Ontario MVDA/OMVIC-oriented BOS, CASL-aware email, GST/HST fields and CARFAX Canada. US NHTSA features are not part of the product.
Does Flash AI send anything by itself?
No. Every AI output is a draft you review before it sends — emails, listings, social captions, disclosures. Flash AI never auto-sends.
One system.
One copilot.
Your first 7 days are free on the live app — no card, no contract, no cliff.Your data stays yours, whatever you decide.